But with the matching white lab coats, orange helmets, and pervasive aroma of cocoa powder, I also felt like I had pulled back the curtain at Willy Wonka's Chocolate Factory.
When we walked into a smooth-walled blending room crawling with busy employees pouring ingredients into an industrial-sized funnel to the mixing vessel below, I half-expected to find Augustus Gloop himself wedged halfway down the tube. All pop-culture nostalgia aside, though, the immediate—and lasting—impression of visiting one of the largest sports nutrition manufacturing facilities in North America is just how complex and exacting of an operation it is to make the supplements that many of us now take for granted.
In an industry that has a reputation for being sometimes less than rigorous, this was undoubtedly serious business. For a few days, I was fortunate to be among a group of fitness insiders invited behind the scenes to see how Bodybuilding. If you've ever had a scoop of Optimum Gold Standard Whey , AmiNO Energy , or any of their other products that are household names in the weight room, here's the story behind them!
When the sports nutrition industry first started gaining momentum, what set good companies and products apart from their not-so-good counterparts wasn't simply taste, or price, or even marketing. More than anything, it was consistency.
With a community as tightknit as bodybuilders at the time, if a customer were to unscrew a lid to find clumpy powder or a dramatic change from their last purchase, word would spread quickly around gyms.
Today, it spreads more quickly than ever in the form of scathing or raving online reviews. This is precisely why Optimum Nutrition's manufacturing facility has approximately two dozen checkpoints for quality control and consistency.
Just when you think you've seen the last person scoping or testing a bottle of whey or pre-workout, here comes another. From testing every raw ingredient when it first enters the facility to X-raying the capped bottles on the final production line to make sure the scoop is at the top—yes, they know you hate fishing for that plastic scoop—this company does everything in its power to make sure each and every bottle is exactly as the customer expects it to be.
It's not that quality isn't important—of course it is, and Gutsch says that in the search for ever-higher quality, Optimum Nutrition rejects more raw protein each year than its closest competitor sells. But he rightly points out that everyone claims to have "the best quality product" or "the highest quality ingredients. Here's why: More than ever, consumers realize that one protein shake—no matter how high-quality or delicious—isn't going to get them to their goals.
The same goes for one meal, one workout—one anything. It's only after months of nailing your meals, workouts, and supps that it all comes together, you look in the mirror, and realize you've seriously changed. Customers need to know what they're getting, not just in one jug of whey, but in every jug.
With a global presence, Optimum Nutrition is considered to be one of the original supplement companies. Forming part of the Glanbia global nutrition group, Optimum Nutrition has state-of-the-art production facilities in Middlesbrough, UK. Here, the company produces a wide range of products across each major sports nutrition category including protein powders, pre-workouts, fat burners, and much more. Ever since they burst onto the scene over three decades ago, Optimum Nutrition has crafted a diverse range of products that helps athletes to achieve a multitude of goals.
They are especially known for their protein products, but also happen to cover pre-workouts, multivitamins, and various single-ingredient supplements. This range includes a Whey Protein powder alongside a pre-workout. Each of these supplements is comprised of natural ingredients, along with balanced and effective formulas. When it comes to protein powders, Gold Standard Whey is certainly right up there with the best on the market.
A great way to kickstart your muscle growth, this particular protein powder is suitable for everyone from runners to triathletes, bodybuilders to rugby players, and so much more. Available in various different flavors and serving sizes, Gold Standard whey plays an important role in the maintenance and growth of muscle mass. Keto Protein Bars have received great reviews as a delicious, low sugar, low carb experience.
Glanbia Performance Nutrition. Our market Glanbia Performance Nutrition brands are sold in more than markets around the world. Our portfolio. Our brand portfolio encompasses performance and lifestyle nutrition as well as weight management. Optimum Nutrition. Optimum nutrition. Amazing Grass. Amazing grass. Growth strategy. Our expertise We create products that enhance sports performance — from muscle gain to endurance and recovery — and support general fitness, health and wellbeing.
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